*"Jumbler" is a new term more directly describing the age-group between the open-ended “young adult” and the broad “adults”. A jumbler is an intellectually sound and aware 17-27 year old with opinions and genuine concern or interest in the world around him/her as well as the issues affecting its communities.

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Thursday, July 11, 2013

Cheerios' got attention


Cheerios’ YouTube channel had to disable its commentary section after a flood of negative comments of its latest commercial, which included references to Nazis, ‘troglodytes’, and ‘racial genocide’ for example. Similar comments have also been reported on other social media sites such as Facebook and Twitter

Such video combines typical American values with the realities of today’s America: it displays the normative nuclear family (albeit with a single child) in a house representative of a mid to upper-middle class status 

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