Cheerios’ YouTube channel had to disable its commentary section after a flood of negative comments of its latest commercial, which included references to Nazis, ‘troglodytes’, and ‘racial genocide’ for example. Similar comments have also been reported on other social media sites such as Facebook and Twitter
Such video combines typical American values with the realities of today’s America: it displays the normative nuclear family (albeit with a single child) in a house representative of a mid to upper-middle class status
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